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FEED founded in 2007 by Ralph Lauren’s daughter-in-law. Their mission is to end childhood hunger firsthand, therefore, they have partnered with No Kid Hungry, provide school meals in the US, where hunger is a daily struggle for over 13 million children. Since then, FEED has provided over 100 million meals to children globally.
The photoshoot’s purpose was to capture still shots of Polo’s collab with the social impact brand, FEED. These images were used for digital/social media. As the production assistant, I truly admired the simplicity of this shoot. I believe the positions of the produce flowing out of the bag symbolizes the brand’s overflowing abundance for charity.
SVP, Creator Director: Nathan Copan Producer: Deanna Nolasco Photographers: Andrea Gentl and Martin Hyers Set Designer: Ed Scott